Confidential · Investor overview · New Orleans East
LENOX converts a 9,940 SF former Dollar General into a luxury food hall, 360° sports club, and Lenox Live stage — between I-510, NASA Michoud, and ~28,000 cars/day on Chef Menteur.
The asset
Former Dollar General at 13100 Chef Menteur — 9,940 SF matches the LENOX concept floor plan exactly. Open shell, C-1 zoning, 50 parking, 71′ frontage.
| Address | 13100 Chef Menteur Hwy · 70129 |
| Building | 9,940 SF · former DG · open box |
| Land | 40,300 SF (~0.93 ac) · 71′ × 140′ |
| Zoning | C-1 General Commercial |
| Parking | 50 spaces |
| Lease (listed) | ~$10 PSF NNN · ~$99K/yr |
| Assessed value | ~$1.35M (Orleans Parish) |
Ceiling ~10–11′ drop today · ~14–16′ clear after tear-out. VIP loft is a partial riser — not a full second floor.
Market opportunity
13100 sits between I-510 and Michoud — feeding NASA shift workers, corridor commuters, and 75,000+ residential rooftops with almost no destination dining or nightlife.
Chef Menteur (U.S. 90) carries an estimated 14K–28K vehicles/day by segment (DOTD · broker data). I-510 feeds Michoud and the industrial district at ~31,500/day; I-10 at the interchange runs ~70,700/day.
71′ monument-sign frontage. Not a side street — a corridor address visible at speed.
NASA Michoud employs ~3,000 on-site (NASA, 2024). Operations support ~2,500 aerospace jobs and ~$507M/year in regional economic impact. Boeing, Lockheed Martin, and industrial tenants on Old Gentilly need daily lunch — no upscale food hall on this corridor.
Six kitchens open 7 days. Vendors capture shift lunch; LENOX captures the bar at night.
75,000–80,000 residents in New Orleans East — Louisiana's 6th-largest city if standalone. City retail gap study (2019): high unmet demand for restaurants and sporting goods. Money leaks to Metairie and downtown because the East has Walmart, IHOP, and fast food — not a destination club.
~13,800 adults 28–60 within 3 miles · core spending cohort.
Business model
Dual engine: recurring kitchen rent + platform fee on food sales. Operator-owned bar, bottles, tickets, and programming calendar.
Engine 1 · Inside rent
$1,200 / week + 12%
Standard bay · ~200 SF · shared hood · daily lunch required · alcohol stays with LENOX.
| Grand opening (90 days) | $1,000/wk + 10% |
| Standard bay | $1,200/wk + 12% |
| Anchor end-cap | $1,500/wk + 12% |
| 6 bays @ stabilization | $43K–55K / mo |
Engine 2 · Operator revenue
Programming calendar
Not one-off promos — a weekly rhythm. Lunch belongs to vendors; the club calendar drives evenings and weekends.
Sunday
Food hall · mimosas · DJ · Saints pre-game. Vendor food + bar from 11 AM.
Est. $8K–12K/mo at stabilization
Game days
Saints · LSU · boxing · UFC · PPV on every screen. Reserved sections · pitcher specials.
Bar-heavy · $25–40 avg check
Friday
Apollo-style talent · 16–20 acts · 3-min cap · $500 winner · DJ till midnight.
GA $18–20 · VIP $50 + $150 min · ~250 cap
Monthly
Neo-soul · R&B · poetry · live band · grown social · date-night anchor.
$20–30 GA · strong bottle attach
Weeknights
Vendor lunch 11–2 daily · pool leagues · game nights · spill from corridor workers.
Daypart fill between anchors
On demand
Repass · quince · corporate · album release · stage or full-floor buyout.
$2K–$10K+ per event
Financial snapshot
Year 1 is a ramp. Year 2 assumes 6 kitchens, weekly Showtime, and full programming. Illustrative only — request full pro forma.
| Line | Monthly (est.) |
|---|---|
| Kitchen rent + 12% (6 bays) | $43K–55K |
| Bar & bottles · watch parties | $45K–65K |
| Showtime + Love Jones + tickets | $12K–20K |
| Sunday brunch | $8K–12K |
| Private events & buyouts | $8K–15K |
| Gross to operator | $115K–165K / mo |
| Period | Monthly profit |
|---|---|
| Year 1 · conservative | $8K–12K |
| Year 1 · base | $18K–22K |
| Year 2 · base | $50K–58K |
| Year 2 · strong | $75K–90K |
| Target run rate | ~$55K / mo |
After rent, labor, COGS, and opex. Before debt service. Vendor food profit stays with entrepreneurs.
| 180 GA × $18 ticket | $3,240 |
| 20 VIP × $50 ticket | $1,000 |
| Bar & bottles same night | $8K–15K |
| One Friday night | $12K–19K+ |
Tickets drive traffic; bar is the larger line. Performers never pay to play.
Phase 1 · Mo 0–8
Bar · stage · 3 kitchens · Showtime · pool
$450K–$650K
Phase 2 · Mo 9–16
6 kitchens · VIP loft · Love Jones · brunch
$350K–$500K
Phase 3 · Mo 17–24
40,300 SF lot · outdoor · speakeasy path
$200K–$350K
Verified facts
Not broker opinions alone — traffic counts, NASA employment, census trade area, and city retail gap analysis.
| Fact | Number | Source | Investor use |
|---|---|---|---|
| NASA Michoud on-site employment | ~3,000 | NASA Michoud overview | Shift lunch · corridor capture |
| Michoud regional economic impact | ~$507M/yr | NASA YIR 2024 | Industrial wage base |
| I-510 daily traffic | ~31,500 | LA DOTD · AARoads | Michoud / I-10 feeder |
| I-10 @ I-510 interchange | ~70,700 | LA DOTD · AARoads | Regional through-traffic |
| Chef Menteur corridor ADT | ~14K–28K | Stirling / DOTD · broker OMs | Highway visibility · sign value |
| New Orleans East population | 75K–80K | nola.com · Census | Underserved demand pool |
| Retail gap · restaurants | High unmet | City gap study · MCC | Leakage to other parishes |
| 3-mile trade area population | ~34,500 | Stirling demographics | Primary catchment |
| Building · assessed | ~$1.35M | Orleans Parish assessor · GIS | Site basis · lease vs buy |
| Standard kitchen bay | $1,200/wk + 12% | LENOX operator model | Recurring rent engine |
Illustrative financial projections · not an offer to sell securities · not USPAP appraisal · forward-looking statements involve risk.